Social Media Analysis and Solutions
All six active platforms must be strategically utilized. The solution focuses on repurposing core content across the ecosystem, with a B2B emphasis on LinkedIn and YouTube.
Current State
No active posts; currently inactive.
Proposed Role
B2B Thought Leadership Hub: Primary channel for commercial client acquisition.
Content Strategy Adjustment
Publish data-driven content on Fleet Tire Financing and Treadwear Cost-Efficiency (leveraging high-PA pages).
Current State
Active; currently used for general video content.
Proposed Role
Authoritative Educational Center: Host in-depth commercial product reviews and safety guides.
Content Strategy Adjustment
Detailed videos on Commercial Tire Load Ratings and Seasonal Truck Tire Changes.
Current State
Visual-heavy; lifestyle and car focus.
Proposed Role
Product Inspiration & Feature Showcase: Balance B2C aesthetics with B2B specs.
Content Strategy Adjustment
High-quality visuals of rugged truck tires/wheels paired with durability facts and financing CTAs.
Current State
Active; short-form video.
Proposed Role
Quick Tips & Entertainment: Rapidly deliver educational and engaging content.
Content Strategy Adjustment
Short, viral videos: "3 Things a Truck Driver MUST Check Before a Trip."
Current State
Active; used for quick posts/interactions.
Proposed Role
Real-Time Customer Service & Flash Deals: Immediate communication channel.
Content Strategy Adjustment
Responsive customer support and instant promotion of limited-time discounts or sales.
Current State
Active; visual discovery platform.
Proposed Role
Product Discovery & Direct Traffic: Link visuals directly to purchase pages.
Content Strategy Adjustment
Boards dedicated to "Heavy Duty Truck Rims" and "Commercial Tire Comparison" linking to the e-commerce catalog.